Humble Hustle x Appalachian Trail Conservancy

The HMBLE HSTLE Clothing and Appalachian Trail Conservancy (ATC) partnership was created to develop an apparel collection that serves as a form of expression and shared identity within outdoor culture. Titled “Beyond Us,” the collection symbolizes the collective commitment of outdoor enthusiasts to protect and sustain the trail experience in ways that are meaningful and inclusive.

The Streetwear to Summit conversation will feature a panel of speakers from ATC, HMBLE HSTLE Clothing, and the brand’s sister organization, The Humble Hustle Company, and which runs Humble Hikes, a local non-profit program focused on youth empowerment in the outdoors. The discussion will explore how multicultural organizations use creativity to foster a sense of belonging in outdoor spaces, highlighting each organization’s approach to community engagement and environmental education, with respect to how these values are reflected through apparel design in the Beyond Us collection.

Moderator:

Shamaill Ross

Panelist descriptions:

Xavier Duckett is the founder and CEO of The Humble Hustle Company and HMBLE HSTLE Clothing. A community leader, artist, and entrepreneur from Roanoke, Virginia, Xavier established The Humble Hustle Company to empower local youth and create inclusive opportunities for engagement, creativity, and self-expression. Through initiatives like Humble Hikes and the Beyond Us collaboration with the Appalachian Trail Conservancy, Xavier continues to bridge community, culture, and the outdoors to inspire a sense of belonging and purpose.

Austin Bratton serves as the Director of Brand Engagement for The Humble Hustle Company, where she leads marketing, branding, and design strategy across the non-profit organization and its for-profit arm, HMBLE HSTLE Clothing. With a focus on storytelling and community impact, Austin has played a role in shaping the Beyond Us Appalachian Trail Conservancy x HMBLE HSTLE campaign, helping bridge outdoor culture and streetwear through creative engagement and design.

Dr. Amber Wendler is the Interim Director of Programs for The Humble Hustle Company and has been a longtime member of the Humble Hikes committee, where she helps connect youth with outdoor activities and environmental education. She is also an ecologist and co-editor of Been Outside, a book exploring the experiences of Black women and nonbinary people in nature.

Mary Hodges is the Associate Director of Development for Annual Giving at the Appalachian Trail Conservancy.