photo of trek bike fuel exe

Trek Bike Demos

  • Date: This is an ongoing activity that will be occurring periodically throughout the festival.
  • Registration: Not Required
  • Hosted By: Trek Bicycle Roanoke
  • Location: Bike Town, off of Jefferson Street
  • Ages: All Ages

Questions About the Event?

  • Event Lead: Kim Parker
  • Email: kimberly_parker@trekbikes.com
  • Phone: (540) 595-3733

trek roanoke logoTrek Bicycle Roanoke is the newest bike shop to call Roanoke home. Stop by the Trek tents to meet the staff and test ride the newest Trek models. Be one of the first to ride the new Trek Fuel ExE electric full suspension mountain bike. The Fuel ExE is a new kind of e-mountain bike that bridges the divide between pedal assist and traditional bikes. It features a carbon frame and a compact motor that keeps the ride light, lively, and quiet. You’ll get the benefit of pedal assist on long climbs, and the playful feel of a traditional mountain bike on descents. It’s the perfect bike for all the riding Virginia’s Blue Ridge has to offer.

There are only 10 of these incredible Trek Fuel ExE bikes so it is recommended that you call/email the store in advance to reserve a demo time slot. Demo hours are Saturday (10am, 2pm, and 4pm) and Sunday (10am, 12pm, and 2pm).  You can also just roll up to the Trek tent and if one is available they'll let you take it for a spin.