The Importance of Outdoor Culture at The GO Outside Festival

We announced this summer that Humble Hustle was bringing their popular Outdoor Culture series to the GO Outside Festival. This is a big deal, and here’s why: GO Fest has been celebrating all-things outdoors for over a decade, but the outdoor community still seems a little, well… white. We have a vibrant and diverse community in the Roanoke area, but folks don’t often see it reflected in our outdoor pursuits.

We’re working to use GO Fest as an opportunity to change that, so we got together with the team at The Humble Hustle Co. to make space to welcome Black, Indigenous, and people of color to the outdoor community. We couldn’t be more excited about what they’ve got planned.

If you haven’t heard of The Humble Hustle, you will want to check them out. The Humble Hustle team works hard to empower Black youth through a series of creative and robust programs. One of these is the Humble Hikes Program, which hosts, among other activities, Outdoor Culture events designed for kids to experience outdoor activities in their own neighborhoods. And now, Humble Hustle is bringing that mission into the heart of the local outdoor community–right here at GO Fest–and presenting an Outdoor Culture experience full of activities, classes, and campfire chats.

The goal? To inspire BIPOC folks and families to come and see all that their outdoor community has to offer.

The cherry on top? Everyone is welcome to check out these chats and activities, regardless of appearance, experience, or background.

Read on for the who, what, where, and when…

Campfire Chats

Black man hiking in the woods turns and smiles for the camera

XAVIER DUCKETT | The Humble Hustle Co.

Campfire Stage: Friday 10/14, 5:30-6:30 PM

Creative, and founder of the Humble Hustle Company and Imagine Me Mentoring, Xavier Duckett is passionate about empowering black youth right here in Roanoke, VA.

EARL B HUNTER JR. | Black Folks Camp Too

Campfire Stage: Saturday 10/15, 5:00-6:00 PM

Earl went camping for the first time in Western North Carolina and was suddenly “all in.”

At the heart of Black Folks Camp Too… is the belief that once MORE Black folks become active camping enthusiasts and begin enjoying the outdoor lifestyle – this will help break down barriers to create more inclusive communities and stronger relationships overall.

LEANDRA TAYLOR | Mountaineer

Campfire Stage: Sunday, 10/16 2:00 to 3:00

She has a passion for communicating and interpreting science to the public and helping Black and Brown people reconnect with nature. She is also the youngest black woman Outdoor Afro leader on the Kilimanjaro expedition.

JOHN PARK | Food Evangelist

Campfire Stage Outdoor Cooking Demo: Sunday 10/16 11:00 AM- 12:00 PM

With passion for food and beverage and admiration of those within the industry, “Food Evangelist” John Park has over 10 years of experience in the food world.

Where to Go and What You’ll See

Come to the Outdoor Culture area in Elmwood Park throughout the GO Outside Festival weekend to meet inspiring people, try new activities, and get a taste of the outdoor lifestyle.


Wander up from the Elmwood Amphitheatre toward the Peter Pan Playground and find the welcome tent just past the fence at the top of the hill. Or, stroll along Jefferson Street in front of the Main Library; once you see the Campfire Stage, look up the hill, and you’ll see Humble Hustle!


Looking to connect with Humble Hikes? Reach out to them here.

Blues Music, Festival Favorites, and New Features at the 2022 Anthem GO Outside Festival

The Anthem GO Outside Festival, known locally as GO Fest, returns to downtown Roanoke October 14-16 with inspiring blues music, jaw-dropping outdoor films, and a plethora of outdoor activities. The three-day outdoor sports festival will host American blues, funk, and soul artist Black Joe Lewis & the Honeybears for Saturday night’s Project Outside benefit concert. Described as a “vital and distinctly American voice,” Black Joe Lewis is a stone-cold original who has honed his “gut bucket blues” on stages with Sharon Jones, Charles Bradley, Cedric Burnside and Lightnin Malcolm. Opening the show is award-winning vocalist Shemekia Copeland, who possesses one of the most instantly recognizable and deeply soulful roots music voices of our time.  

The festival footprint surrounds Elmwood Park, using the parts of Franklin Road and Jefferson Street adjacent to the park. That footprint will be filled with favorite events such as the Banff Mountain Film Festival, lumberjack and BMX stunt shows, a second music stage, two beer gardens, outdoor exhibitors, gear demos, and more to be announced. GO Fest organizers are also happy to offer two new commemorative reusable pint cups, getting back to the festival’s roots as a force for sustainability.

GO Fest is excited to announce new elements of the festival that underline a focus on creating space in the outdoors that is welcoming to all. To that end, GO Fest debuts a partnership with the Humble Hustle Co. as well as the launch of the new Campfire Stage as a place for conversation and storytelling. The Humble Hustle Co. is bringing its popular Outdoor Culture Event Series to the festival; this series invites folks of all backgrounds to hear Black outdoor enthusiasts speak at the Campfire Stage as well as participate in outdoor cooking, birding, geology, and fishing activities. The Campfire Stage lineup also features a live recording of the Super Carlin Bros Popcorn Culture podcast and a Hoot & Holler storytelling event, akin to The Moth on the Radio Hour, featuring stories on the theme of Mother Nature.

The festival’s expansion of live entertainment opportunities is thanks in part to a grant from the Virginia Tourism Corporation awarded to organizing partner Play Roanoke. The purpose of the $20,000 award is to ensure the festival is free to attend and to amplify the significant and positive economic impact GO Fest brings to Roanoke. Tickets for Black Joe Lewis & the Honeybears are on sale now through the Berglund Center box office and online. To stay up-to-date on the activities, shows, demos, and more at this year’s Anthem GO Outside Festival, follow on social media @RoanokeGOFest or visit

ABOUT THE ANTHEM GO OUTSIDE FESTIVAL: The Anthem GO Outside Festival is a free annual event that encourages healthy outdoor recreation. Organized through a partnership between the City of Roanoke’s Department of Parks and Recreation and the Roanoke Outside Foundation, the three-day event has evolved into one of the nation’s premier outdoor festivals since 2011. Taking place in mid-October annually, the festival features over 100 family-friendly activities, pro athlete demos, races, craft beer, camping, and live music. Learn more at 

ABOUT PROJECT OUTSIDE: Project Outside is a partnership between the Roanoke Outside Foundation and local land managers (i.e. local governments, ATC, NPS, etc.) of identified regional outdoor assets. Project Outside funds will be used to fill maintenance funding gaps in projects or initiatives and pool resources to tackle large-scale outdoor infrastructure projects. Project Outside is designed to help ensure that outdoor assets remain in top condition for residents and visitors. Since its creation in 2020, Project Outside has awarded $150,000 to 24 different regional projects that benefit the outdoor community. Learn more at 


Celebrating 50 years of bringing the world’s best music to Southwest Virginia, Berglund Center is a full-service entertainment facility located in the heart of Virginia’s Blue Ridge.  Endeavoring to provide an unparalleled live experience, Berglund Center takes pride in furnishing exceptional customer service while entertaining audiences of all ages. Visit us at for more information

GO Fest Moves Downtown

Annual outdoors festival will span downtown from Elmwood Park to the Market Building

ROANOKE, VA (August 3, 2021) – The Anthem Go Outside Festival (GO Fest) is making a big move into downtown Roanoke for its tenth anniversary to be held October 15-17, 2021. Roanoke’s signature outdoor event will span from Elmwood Park all the way to the City Market Building, with in between streets closed for vendors, stunt shows, activities, beer gardens, live music and more.

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