The new look comes as we welcome Carilion as the festival’s title sponsor. Carilion’s support will allow the festival to remain free and open to the public while continuing to expand outdoor recreation experiences and family-friendly activities that encourage people of all ages to enjoy the outdoors. As part of the sponsorship, the festival will now be referred to as the Carilion GO Outside Festival, or Carilion GO Fest for short, with an updated festival logo reflecting the new partnership. With fresh colors and abundant versatility, it puts the emphasis on the all-caps “GO” of the GO Outside Festival.
Put down the phone and GO Wander. GO Explore. GO Discover.
For the design nerds: Here’s a bit of insight behind our stoke for this new branding…
THE SHAPE OF ADVENTURE
The iconography features a mountain motif in a soft wave, emblematic of the blueways and the Blue Ridge while bringing in the beating heart of the festival: a friendly multi-sport community. We aren’t just about trails or water; we’re about trails and water. Roadways and greenways. Pushing your limits to try something new and kicking back for a good time.
COLORS ROOTED IN THE REGION
The deep teals, lush greens, cool blues, and earthy orange give off a grounded, credible energy that naturally makes you want to move. Keep an eye out for that bold red-orange accent, too—when you see that color pop, put your Crocs in sport-mode. It’s time to GO.
BOLD WORDS, BIG ACTION
With a bold font, we want our message to be loud and clear: Let’s GO do something outside. This isn’t your average street fair; this is your annual gathering to get hands-on with a new sport, get together with the region’s friendliest community, and GO Outside.
STEAL THIS LOGO
Exhibitors and activity leaders, are you looking to use our logo to hype your part of GO Fest? Reach out to us for files and templates you can use.
GRATITUDE FOR ANTHEM
As we launch this new look, we’d like to also extend our sincere gratitude to Anthem, whose 15-year title sponsorship helped transform the festival from a first-year gathering of 4,500 people into one of the nation’s premier outdoor festivals. Anthem’s support for the GO Fest community is evolving to focus on healthier systems as our sustainability partner. To see how they are showing up for the outdoors this year, click here.