The Blue Ridge Outdoors Biking Issue is here! Read up on some shred-ready singletrack, colorful getaways, the “Bike the Southeast Guide,” and more!

Browse the newest issue here: or pick up a copy at Roanoke GO Fest this weekend!

On the cover: Mountain biking Deep Creek Lake State Park, MD. Photo by Jess Daddio. 

Blue Ridge Outdoors is a proud sponsor of Roanoke GO Fest, and a huge fan of Virginia’s Blue Ridge.  Check out the latest issue available on stands at GO FEST this weekend!

The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed… from cradles to caskets.

Downtowns in North Carolina, South Carolina, Tennessee, and Virginia, enjoy the same friendly and knowledgeable service that welcomed neighbors in Valle Crucis. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents.

Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips.

The experience that our guests have both in our stores and in our communities is very important to us. As ambassadors, we want to share some of our favorite places to hike, enjoy a meal, or catch some live music. We have fun at work, and we want to share it with our customers and guests.

In 2020 Mast General Store breathed new life into the historic Heironimous Building in downtown Roanoke.

As a kid, do you remember being ‘encouraged’ to go outside and play?

At Member One, we have a love for the outdoors – and we don’t need much encouragement to “go outside.” We work and live in our local communities, and you’ll find us, along with our families, enjoying everything this region has to offer including our lakes, mountains, biking paths, parks, and hiking trails, or just out walking on the greenways. We have a long-standing commitment to the communities we serve — financially and also by enjoying and helping to keep the green spaces healthy.

It starts at the top with our C-Suite executives, who, for example, took time last year to clear trails at Carvin’s Cove making it possible for others to enjoy being outdoors. Representing our entire organization, various groups of Member One employees have also helped to clean up local greenways and parks, held teambuilding events by hiking to Dragon’s Tooth, have hosted team picnics in the park, and assisted with the Rubber Duck race on the Roanoke River.

So we encourage you to join us — go outside and play! There is a big beautiful green world here in the Roanoke region and we’re proud to be part of it.