The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed… from cradles to caskets.
Downtowns in North Carolina, South Carolina, Tennessee, and Virginia, enjoy the same friendly and knowledgeable service that welcomed neighbors in Valle Crucis. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents.
Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips.
The experience that our guests have both in our stores and in our communities is very important to us. As ambassadors, we want to share some of our favorite places to hike, enjoy a meal, or catch some live music. We have fun at work, and we want to share it with our customers and guests.
In 2020 Mast General Store breathed new life into the historic Heironimous Building in downtown Roanoke.